At the IAA Commercial Vehicles 2016, Daimler responded to connectivity — the defining theme in the automotive industry at the time — by showcasing the potential of digital networking in the commercial vehicle sector through a wide range of services across its Trucks, Vans, and Buses divisions. Beyond presenting products and customer benefits, the exhibition created a cross-divisional and brand-spanning experience centered around the idea of connectivity. 

I supported the project from early concept stages through to implementation as part of the design team.