Bundesdruckerei underwent a brand transformation — evolving from a traditional security printing company to a provider of digital security solutions. This shift called for a complete redefinition of the brand — expressed through a fully redesigned visual identity and the renaming of Bundesdruckerei to bdr. 

I led the implementation of internal and external communications, helped position subsidiaries, and oversaw product presentations. Together with my team, I developed corporate branding, web, trade shows, campaigns, and more over several years.